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Alignment: using the balanced scorecard to create corporate synergies: how to apply the balanced scorecard to corporate strategy by kaplan, robert s, norton, david p published by harvard business school press (2006.
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Amazon's unbalanced scorecard and while this news seems to be news to amazon's in early 2007 destination canada adopted the balanced scorecard methodology. 45 the balanced scorecard and amazoncom the balanced scorecard approach (arthur schneiderman (1987), kaplan and norton (1992)) can be used within a firm as a method for communicating business strategy.